Find Your Flavor: A Modern Guide to Establishing Your Specialty and Personal Branding - Dietitian CPE Continuing Professional Education, 15 CE Hours

Approved for 15 CPEUs

CPE Type: 741 Online/Web-Based Course/Enduring Activity

Here's How Simple It Is:

1. Read the material online
2. Complete the quiz online
3. Get your certificate of completion immediately and earn CPE towards your license renewal
   

Course Outcome

≥93% of participants will gain practical strategies and professional clarity to confidently define, communicate, and grow a nutrition practice around their area of expertise in a way that aligns with their values and serves their ideal client population.

Course Objectives

After completing this course, the participant will be able to:

• Define the concept of a professional niche and explain its relevance in private practice, group programs, and community nutrition settings.
• Conduct client-centered market research to assess demand, identify alignment, and refine messaging.
• Differentiate between demographic, psychographic, and scope-based criteria in niche development.
• Apply pricing, marketing, and content strategies to attract, retain, and serve clients within a defined area of specialty.
• Develop a scalable, sustainable roadmap for evolving their niche over time without burnout or brand confusion.

Who Should Enroll? 

• Registered Dietitians (RDs) and Dietetic Technicians, Registered (DTRs): Dietetics professionals in private practice or transitioning from clinical roles who want to define their unique specialty and attract aligned clients.
  
• Nutrition Entrepreneurs and Practice Owners: RDs and DTRs building or scaling a virtual or brick-and-mortar business seeking to position their services clearly in a crowded wellness marketplace.
  
• Emerging Practitioners and Career-Changers: Dietitians exploring new practice models who want to pivot into a focus that feels authentic, ethical, and financially viable.